Good Life Inner Circle
Welcome to the Good Life Inner Circle Month #5!
Month #5 All about Marketing!
In this month's issue of Good Life Monthly we delve into Marketing. If you are to build a lovable business, Marketing must be the foundation of your business.
Please enjoy the opening monologue. Read it carefully. Take action!
Below you will find all of the materials necessary to get started with your very own Shock & Awe Listing Lead Magnet.
The Shock & Awe system is a direct mail postcard and sales letter campaign that I use to deliver a consistent flow of ready, willing, and able home-sellers into my business.
I'm a big fan of direct mail marketing. We've used direct mail for our sphere of influence, farming, expired listings, and FSBO's.
Direct mail is the ultimate form of One to Many marketing.
Recently we implemented a direct mail program for all listing leads. We've named it Shock & Awe! I'm excited to share it with you now!
You can reach out directly to my graphic designer. His name is Danny Atkeisson firstname.lastname@example.org 469-766-2083.
He is fantastic and his prices are very reasonable. You can reference my material directly such as the Shock & Awe postcards or the Pre-List packet and he will know exactly what you are talking about and can plug your pictures and contact information directly into the material.
Also included in the Shock & Awe mailing we send to listing leads is the video below. The video, along with all the postcards, sales letters, and pre-list packet are all designed to do one important thing... answer the question in your prospects mind:
"What's in it for me?" (you must answer this question in ALL of your marketing)
There's an enormous gap between what people CAN do and what people WILL do. You can do this. You can double your business, eliminate your debt, and create financial independence... but not without concentrated effort.
Hard Now Easy Later: Do now what others won't so that later you can do what others can't.
Below is my favorite Michael Jordan commercial of all-time. A commercial that most have never seen because it was not "liked" by the namby-pamby's of the world.
Have a great month my friend!
P.S. If you missed Month #4 you will find it below.
Month #4 All about the Newsletter!
Your Mission is clear: Double your business, eliminate your debt, and create financial independence.
What stands before you and your Mission... is YOU.
This month we discuss the single greatest marketing ASSET that you will create in your business. Along with the insidious obstacle to your path towards greatness.
Buckle up. Enjoy the ride.
Now please read the opening Monologue.
And always remember this: The difference between mediocre and meteoric is IMPLEMENTATION.
Here's what I know with all of my heart: If you want to DOUBLE your business (for sure)... start sending a newsletter to your "list" ASAP.
Please listen to Good Life Step #4 along with Lead Generation Tip #4 (parts 1-5).
Good Life Step #4: Deploy the Newsletter
Lead Generation Tip #4 (Newsletter Series pt 1)
Newsletter Series pt 2
Newsletter Series pt 3
Newsletter Series pt 4
Newsletter Series pt 5
Please read through the very important newsletter ideology (first pdf below) which emphasis the Mindset behind the newsletter asset. And then check out ALL of the attached newsletter examples. These are actual newsletters that I've sent to my "list".
What you will find is how basic the newsletter "look" can be and still be incredibly effective. My very first newsletter was as ugly as a mud fence.
Please make sure to send any and all questions to me at email@example.com. Along with copies of your newsletter for my review (and maybe lovable critiques).
Below is one of the greatest books I've ever read about marketing. As you read it (please make sure you do) apply each and every thought to your real estate business.
I know that I'm dropping tons of material on you. Please please please do not just skim over it. You MUST consume ALL of the material in order to achieve your greatness.
Remember Good Life Principle: Hard Now Easy Later.
Consuming and understanding the incredible amounts of information I am throwing at you is Hard Now.
Implementing the ideas, the newsletter, building the list, taking action, etc - is Hard Now.
Doubling your business, eliminating your debt, and reaching financial independence is the Easy Later. A later that only arrives on the other side of Hard.
You must walk through the fire.
Have a great day my friend!
P.S. In case you missed Month #3 you will find it below.
Please enjoy the opening Monologue (the best yet...)
Please listen to Good Life Step #3 and Lead Generation Methodology #2. As we move forward together inside the Inner Circle it is extremely important that you consume the content provided. The Real Estate Good Life is a philosophy. A philosophy not about real estate... about life.
The Good Life Philosophy answers our most important question: "What is the best way to live?"
Good Life Step #3
Lead Generation Methodology #2
The best friend of the Good Lifer.
You've heard me speak of Dan Kennedy over and over again. But, do you know who my favorite marketer of all-time is?
My man Seth Godin. Watch this video and you'll quickly see why. At least listen to seconds 13 through 19... that's what I try to do with you.
Inside this month's issue of the Marketing Newsletter, we discuss:
One to Many Marketing
And, A Category of One
Member Spotlight: John Cunningham
I'm excited to introduce to you my new friend, John Cunningham from Phoenix Arizona.
Here's John reading my book surrounded by the direct mail expired, FSBO, and Shock & Awe postcard campaigns. He's a hoot!
Below (after the pdf copy of the Agent Spotlight newsletter) you'll find a fantastic conversation with John Cunningham. This is a MUST listen to. John has already implemented a newsletter, recorded a video (below), and has deployed the Shock & Awe listing lead magnet!
Before listening to the conversation and watching his video... you MUST read the pdf directly below.
Please listen to this amazing conversation with Good Life Member John Cunningham.
Couple more goodies for you to check out. Below you will find a copy of THE book that completely changed the trajectory of my life. I read the book back in the fall of 2000 and my thoughts have never been the same (seriously).
You will also find a very interesting read from way back in the day.
I'm an archaeologist of old-time success and personal development material. I love the way people talked back then. I thought this short report would be interesting to you. The name alone is interesting to me. If you read NOTHING else, please read the section on debt.
Please enjoy both great reads.
Have a great month my friend!!!
In case you missed last month's Inner Circle catalog of awesomeness... you can check it out below.
Please listen very carefully to Good Life Step #2 (Believe)
Let's discuss Focus.
If you are going to double your business and eliminate ALL of your debt - focus will be required. Please download and read the pdf attached below. After reading, listen to the WILD conversation I had with Good Life member Fred Dorsey. **If you listen to nothing else in this conversation make sure to listen between 13:30 and 20:51 (you won't believe your ears). Enjoy.
Best way to explain this conversation... the opposite of focus. (you can cut to the chase by fast forwarding to the 13:30 mark.
In order to live the Good Life, get and stay focused, and rise above the mediocre masses... we have to live life differently than the mopish.
I have friends and family members that mock me behind my back (he's too skinny). They bristle when I express my opinion on particular subjects (money being one). And they outright avoid bringing up certain subjects (nobody with a fancy car and a fancier car payment wants to talk to me).
The reason is simple.
I choose, have chosen, and am choosing - to live my life differently than most.
Introspection and self-awareness is often uncomfortable, so most people recoil from it, if they happen to wander into it (Here comes Bart, run!)
In the attempt to better my life, the realization has been that living with certain guidelines makes it much less difficult, than by seat of pants.
Debt-free financially independent people live by certain principles.
Fit (visible abs) and healthy people live by certain principles.
Productive and prolific people live by certain principles.
So today, I wanted to share with you The Good Life Principles. Enjoy.
Money (Show me the Money!!!)
Love that movie! Love that scene!!
Inside this month's Money issue is a minefield so beware.
It's a minefield... cuz I'm dropping bombs!!!
Including the - 8 Words - in the Most important sentence - regarding your financial plan for the foreseeable future.
Now, do me a favor. Right after you read this month's money report. Go stand in front of the mirror and yell, "Show me the money!"
- Make sure you have completed your Declaration of Greatness.
- Make sure you have completed your Business Assessment Questionnaire.
- Make sure you have completed your Goal Setting Extravaganza.
- Make sure you've submitted ALL three to me at: firstname.lastname@example.org