Welcome to the Agent Book Club!
Reading on a regular and consistent basis will COMPLETELY rewire your brain.
Below you will find the 99 greatest books and book notes of all-time for real estate agents:
Atomic Habits by James Clear
Atomic Habits is one of the best "habits" book I've ever read. And as a real estate agent in pursuit of personal greatness and living the Good Life... habits are either your superpower of your anchor. Your choice.
Think & Grow Rich by Napoleon Hill
This book completely changed the trajectory of my life when I stumbled upon it in a $2 Bin at a used book store in Myrtle Beach back in the fall of 2000. This is a MUST READ!
Do the Work by Steven Pressfield
Do the Work is one of the best books I've ever read that I had never heard of before. Meaning, when I read this book I had never heard of it before and simple found it at the library by chance. I have since read Steven's trilogy: The War of Art, Do the Work, and Turning Pro. All are magnificent.
The Obstacle is the Way by Ryan Holiday
Ryan is my favorite living author (currently) and this book is what started the love affair. The Obstacle is the Way introduced me to Stoic Philosophy which in turn has WAY bettered my life. Ryan's trilogy: The Obstacle is the Way, Ego is the Enemy, and Stillness is the Key are all included inside this book club and you'd better read them all... including my amazing notes.
Rich Dad Poor Dad by Robert Kiyosaki
When I grabbed this book back in '02 or '03 I devoured it from cover to cover. I've never looked at money and "working" the same since. After, I went on to build a 115 unit rental portfolio that provided more automatic income than living expenses (financial independence).
The E-Myth Revisited by Michael Gerber
After reading this incredible book I began building a "real" business. Up until that point I was chasing my tail and working 12 hours a day 6-7 days a week. This book provided me with the framework for creating and building systems to run the business. "Systems run the business and people run the systems."
Mastery by George Leonard
Another book that is not talked about in mainstream media - but WELL worth the read. As we pursue Personal Greatness together we get there through Self Mastery (a magical combination of self-awareness + self-discipline + self-love).
Meditations by Marcus Aurelius
As I mentioned in my overview of Ryan Holiday's book The Obstacle is the Way - Ryan introduced me to the Stoic philosophy, Marcus Aurelius, and this book Meditations. A book comprised of the journal entries of the great Roman Emperor, Marcus Aurelius... written around the year 165 (not 1965... 165!!). When you read this book you'll be blown away by how similar his thoughts are to your thoughts today.
The 7 Habits of Highly Effective People
The 7 Habits is a foundational book for your success in business and in life. I love all 7 of the Habits, but I have to say that Habit 2: Begin with the End in Mind is my all-time favorite. Considering first the big picture and then outlining a strategy all the way back to the first step has always worked very well for me.
The Millionaire Real Estate Agent by Gary Keller
If you haven't read this book yet - you are in for a real treat! When I read this book back in 2003 I couldn't believe my eyes! The book was a an important tipping point in the way that I looked at real estate sales. If you've ever wanted to learn how to build a real estate team and a REAL real estate sales business - this is the book to read.
How to Stop Worrying and Start Living by Dale Carnegie
Although Dale's book How to Win Friends and Influence People is way more well known (don't worry that book is included inside the Book Club), this book about worrying less and living more is one of my favorites. As a guy that worries about EVERYTHING - this book helps me put the worry and life into perspective.
The Slight Edge by Jeff Olson
Reading books provides you with a slight edge in life. In any area of your life that you'd like. to improve - reading books will give you a slight edge. This book is based on the compounding effect of having a slight edge. The Slight Edge is a way of thinking, a way of processing information that enables you to make the daily choices that will lead you to the success and happiness you desire.
The Compound Effect by Darren Hardy
The ideology behind the Compound Effect is magical. If you apply this to all things in your life you'd like to improve (health), get more of (money), and arrive at (happiness)... you will surely reach your personal greatness.
Secrets of the Millionaire Mind by T. Harv Eker
One of the self-awareness discoveries I've made in my personal development journey has been the realization and understanding of my "scarcity money mindset." This discovery has helped me deal with the anxiety I endure around money. My subconscious thermostat creates a feeling that I'm going to run out of money. This book was a real eye opener around the mind and our money beliefs and programming.
Grit by Angela Duckworth
Why do naturally talented people frequently fail to reach their potential while other far less gifted individuals go on to achieve amazing things? The secret to outstanding achievement is not talent, but a passionate persistence. In other words, grit. This book gives guys like me hope. I'm not overly talented in ANYTHING. My success has ridden the back of consistent and persistent effort compounding in the right direction over time. That's it. And that's all that you need. This book is wonderful... you will love it!
Limitless by Jim Kwik
Jim Kwik, the world’s #1 brain coach, has written the owner’s manual for mental expansion and brain fitness. Limitless gives people the ability to accomplish more--more productivity, more transformation, more personal success and business achievement--by changing their Mindset, Motivation, and Methods.
These “3 M’s” live in the pages of Limitless along with practical techniques that unlock the superpowers of your brain and change your habits.
What I've determined to be the spot on absolute #1 necessity to success and positive personal development... the G.O.A.T... Mindset.
Focal Point by Brian Tracy
Bringing together the very best ideas on personal management into a simple, easy-to-use plan, "Focal Point" helps readers analyze their lives in seven key areas and shows them how to develop plans in each to simplify their life, double productivity, and achieve all their goals.
The One Thing by Gary Keller
This is one of my favorite personal development books of all-time. Simple, easy to read, and a MUST read for you.
Here's my favorite line from the book: “What is the ONE Thing I can do such that by doing it, everything else will be easier or unnecessary?”
Never Split the Difference by Chris Voss
Life is a series of negotiations you should be prepared for: buying a car, negotiating a salary, buying a home, renegotiating rent, deliberating with your partner. Taking emotional intelligence and intuition to the next level, Never Split the Difference gives you the competitive edge in any discussion.
This book will absolutely help you in so many areas of your life. Another must read.
The Four Agreements by Don Miguel Ruiz
In The Four Agreements, bestselling author don Miguel Ruiz reveals the source of self-limiting beliefs that rob us of joy and create needless suffering. Based on ancient Toltec wisdom, The Four Agreements offer a powerful code of conduct that can rapidly transform our lives to a new experience of freedom, true happiness, and love.
The Four Agreements: 1. Be Impeccable with your word. 2. Don't take anything personally. 3. Don't make assumptions. 4. Always do your best.
The Strangest Secret by Earl Nightingale
I love old books with old wisdom. This is one of those books. The strangest secret is a mystical yet very real concept that if applied (I use it often in my life - when I remember it exists) to your life... you will attract personal greatness and repel regret and the deathbed dilemma.
The Power of Habit by Charles Duhigg
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
Flourish by Martin Seligman
Flourish builds on Dr. Seligman’s game-changing work on optimism, motivation, and character to show how to get the most out of life, unveiling an electrifying new theory of what makes a good life—for individuals, for communities, and for nations. In a fascinating evolution of thought and practice, Flourish refines what Positive Psychology is all about.
Eat Move Sleep by Tom Rath
Real estate sales is just a catalyst to the Good Life. We build the business to serve our life not the other way around. With this in mind, NOTHING matters without our health. We must protect it (literally) with our lives.
Remember: a healthy person wants a thousand things - a sick person only wants one.
Please take care of yourself. Read this book. At least read the book notes that I've lovingly prepared for you.
Permission Marketing by Seth Godin
Permission marketing in my favorite type of marketing. The right message delivered to the right people and the right time. Seth Godin is my favorite author of marketing books - and his style is ALWAYS permission based marketing.
My favorite permission based marketing for real estate agents is the monthly (or weekly) newsletter. If you don't already utilize a newsletter for your "list" you must stop what you are doing and DO IT NOW!
If you'd like a step by step blueprint, template, and dozens of examples of the perfect agent newsletter go to www.realestategoodlife.com/innercircle to gain access.
The Tools by Phil Stutz
The Tools is one of the greatest books I've ever read... that I had never heard of prior to reading it.
These notes are fantastic but the book is even better and MUST be read.
Fat Chance by Robert Lustig
This book will change your life if you read it, read the book notes, AND apply the science backed ideas shared by Dr. Lustig.
I first read this book back in 2018 when I decided once and for all to get my act together and lose the fat that I had been carrying around nearly my entire adult life.
The quickest overview ever... Refined processed sugar is the devil!
Why We Get Fat by Gary Taubes
I love Gary Taubes's books because he doesn't have a dog in the fight. He's a journalist that got interested in diet, nutrition, and wellness and in his research stumbled upon unbelievable scientific evidence as to Why We Get Fat.
This book is one of three of Gary's books that I will share with you.
Make sure you at least read the Book Notes to this book... because it will change your health for the better forever.
The Case Against Sugar by Gary Taubes
I love Gary's books and this is another fine example of his brilliant work. Good Calories Bad Calories, Why We Get Fat, and now this book - The Case Against Sugar are all MUST read books for your health and wellness.
Eat Fat Get Thin by Mark Hyman
I still remember back in the late 80's when the "Fat-Free" fad hit the diet world. Dietary fats became the villain and sugar quickly stepped to the forefront and became the go to ingredient in so many packaged foods.
In Mark Hyman's book: Eat Fat Get Thin he explains how dietary fats are not only NOT bad for you - they are in fact very good for you.
Since switching to a higher fat diet back in 2018 my body and health both transformed for the better. Enjoy the book and the lovingly prepared book notes.
Food Rules by Michael Pollan
One of the most popular food and nutrition quotes of all-time came from this book and Michael Pollan, "Eat food, not too much, mostly plants."
In the bizarro world we live in where we have doctors who'd rather treat the symptom than the cause of chronic disease - this book is a beacon of healthy light shining through the dark and deadly landscape of the American diet.